Aaron Selkrig

Experienced coach and leader dedicated to personal well-being, family, and fostering a team culture within my coaching company, Performance Unit. I'm also the CEO & Co-founder of Meetit, a cutting-edge sales and booking company.

My Background

Enlisting at 17, I became a combat fitness leader. Post-military, I moved to Thailand, then Finland for love. As an entrepreneur, I launched ''Fitmeals,'' later ''Shitmeals,'' gaining business insights. Founding Performance Unit impacted 2200+ lives. Meetit emerged, specialising in risk-free sales meetings within 7 days. With 70+ health and fitness certifications, a military engineering background, and business education, I blend coaching and undercover nerdiness. Beyond work, I'm a reader, writer, wanna-be athlete, family man, meme lover, and aspiring metro floor cleaner.

My blog

Personal Journey

After six years in the military, I ventured to Thailand to run training camps, eventually finding my reason to relocate to Finland—a (typical love story).

Entrepreneurial Ventures

In Finland, I launched ''Fitmeals,'' (later dubbed shit meals) a healthy meal prep company, learning valuable lessons in business. Recognizing my true calling in health and fitness, I pivoted to found Performance Unit, a venture that has impacted 1200+ lives, boasting a team of over 50 across three locations within Finland.

Meetit

As a Co-founder and CEO of Meetit, our company specializes in filling your calendar full of meetings with sales meetings within 7 days risk free.

Learn More About Meetit

Skill Set

With 70+ health and fitness certifications, a military engineering background, and a business education from a top Australian university, I embrace the role of an undercover nerd. My commitment to a "no BS" brand of coaching at Performance Unit resonates with successful individuals seeking authentic, results-driven coaching.

Personal Pursuits

Beyond the gym and company-building, I'm an avid reader, writer, hybrid athlete, endurance event enthusiast, family man, meme lover, and wannabe metro floor cleaner.

Remember, "It's better to eat burgers with friends every now and then than broccoli alone.'' - Some smarter person."