Aaron Selkrig


Entrepreneur

Author

Coach

Dad

Wanna-be Athlete

Past, Present & Future

Past:
- Enlisted in military at 17 Engineering and Combat Fitness Leader

- Moved to Thailand
- Relocated to Finland for a woman of course
- Launched "Fitmeals" aka Shitmeals, gaining valuable business insights

- Graduated from UNSW business school

Present:

- Founder of Performance Unit, impacting 2200+ lives
- Co-founder and CEO of Meetit
- Holder of 70+ health and fitness certifications
- Combining military engineering background with business education

Future:

- Continue to foster a team culture within Performance Unit
- Expanding Meetit to help more businesses get meaningful meetings
- Pursuing personal interests: dad life, reading, writing, moving my meat vehicle and meme collecting


Fitness and Recovery

Why You Keep Failing at Fitness (And How to Finally Succeed)

December 20, 20235 min read

Why You Keep Failing at Fitness (And How to Finally Succeed)

Ever feel like you’re stuck in a vicious cycle with your fitness goals? You start with all the enthusiasm in the world, but a few weeks in, you’re right back where you started—frustrated and disappointed. The truth is, you’re not alone. Millions of people find themselves in this exact situation. But what if I told you the problem isn’t your willpower, but your approach?

The Real Problem: Overcomplicating Your Fitness Journey

Most people fail at fitness because they overcomplicate it. They jump into the latest fitness craze or the most extreme diet, believing that complexity equals results. Here’s the thing: complexity is the enemy of consistency. When you overwhelm yourself with too many changes at once, you’re setting yourself up for burnout.

Consider this: fitness success isn’t about how intense your workout is or how restrictive your diet can be. It’s about what you can do consistently, day in and day out. The simpler the routine, the easier it is to stick with—and consistency is the golden rule of fitness.

Think of it like this: would you rather go hard for three weeks and then give up, or start with something manageable that you can maintain for the next three years? The answer should be obvious, but so many of us fall into the trap of thinking that more is better. It’s not. Better is better, and better is almost always simpler.

The All-or-Nothing Mentality: Your Biggest Obstacle

Another common trap is the all-or-nothing mentality. You know the feeling: you miss one workout or have a cheat meal, and suddenly, you feel like you’ve blown it. So, you throw in the towel entirely, telling yourself you’ll start fresh next week, next month, or next year.

This mindset is toxic because it doesn’t allow for real-life slip-ups. And let’s be real—nobody is perfect 100% of the time. The key to long-term fitness success is flexibility and resilience. You need to accept that missteps will happen. What matters is how quickly you bounce back, not how perfectly you adhere to your plan.

Imagine fitness as a long drive. Sometimes, you take a wrong turn or hit a pothole. Do you turn around and go home? No. You correct your course and keep driving. That’s how you need to approach fitness. Each workout, each meal, each day is an opportunity to get back on track.

Why Your Goals Are Setting You Up for Failure

Let’s talk about goals. Most people set outcome-based goals like “lose 20 pounds” or “run a marathon.” While these goals give you something to aim for, they can also set you up for failure. Why? Because they’re based on results you can’t control, and progress can be painfully slow.

Instead, focus on process-based goals—actions you can take every day that lead to the outcome you want. For example, instead of “lose 20 pounds,” set a goal to “exercise four times a week” or “eat a vegetable with every meal.” These goals are within your control, and they give you small wins to celebrate along the way.

This shift in focus from outcome to process is crucial because it changes how you measure success. It’s no longer about the number on the scale or the time on the clock; it’s about the daily actions you take that lead to those results. This approach not only keeps you motivated but also makes the journey more enjoyable.

How to Finally Succeed: Make Fitness Part of Who You Are

The secret to lasting fitness success lies in making fitness part of your identity. This isn’t about adopting a workout routine; it’s about seeing yourself as someone who is fit and active. When fitness becomes part of who you are, it stops being a chore and becomes a natural part of your life.

To make this shift, start by identifying as a fit person. This could be as simple as telling yourself, “I’m someone who values my health and takes care of my body.” Then, start acting like that person. If you see yourself as someone who works out regularly, you’re more likely to follow through on your workouts. If you see yourself as someone who eats healthily, you’re more likely to make better food choices.

It’s not about faking it until you make it—it’s about consistently making choices that align with the person you want to become. Over time, these choices solidify into habits, and those habits become your identity.

The Power of Community: You Don’t Have to Do This Alone

Lastly, don’t underestimate the power of community. Going it alone is tough, especially when motivation wanes. Find a community—whether it’s an online group, a workout buddy, or a local fitness class—that shares your goals. Surrounding yourself with like-minded people provides the support and accountability you need to stay on track.

Studies have shown that people are more likely to stick with fitness programs when they have social support. Whether it’s sharing your progress, venting your frustrations, or celebrating your victories, having a community can make the difference between giving up and pushing through.

The Bottom Line: Simplify, Persist, and Succeed

So, why do you keep failing at fitness? Because you’ve been overcomplicating it, stuck in an all-or-nothing mindset, and setting goals that are setting you up for failure. But it doesn’t have to be this way. By simplifying your approach, focusing on process over perfection, and making fitness a part of who you are, you can finally break the cycle and achieve lasting success.

Remember, fitness isn’t about finding the perfect plan—it’s about sticking with a good one. Success isn’t about intensity; it’s about consistency. So, keep it simple, stay consistent, and don’t be afraid to lean on others for support. Your fitness journey is a marathon, not a sprint, and the finish line is closer than you think.

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